VIP CRM Manager
Growe welcomes those who are excited to:- Prepare a strategic monthly calendar tailored for Casino and Sports customers;- Use analytics to drive CRM decisions and planning;- Conduct weekly analysis on campaign performance and profitability;- Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles;- Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation;- Collaborate with content, design, and product teams to create engaging and relevant promotions;- Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions;- Identify key Sports and Casino events to align with targeted promotions;- Ensure consistent, compelling, and timely communication around special events and offers;- Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);- Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance;- Use insights to drive continuous improvement and decision-making.We need your professional experience:- 2+ years of experience in a CRM/Retention/Marketing role;- Experience with the iGaming industry (will be a plus);- Experience managing VIP segments and executing high-value retention strategies;- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;- A good understanding of player behavior is a strong advantage;- An Upper-intermediate level of English (written and spoken).We appreciate if you have those personal features:- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;- Comfortable working under pressure and managing multiple deadlines simultaneously;- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.We are seeking those who align with our core values:- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.
