Senior Director, Product Marketing

As the Senior Director of Product Marketing for our AI products, you will oversee a team of product marketers responsible for driving the GTM strategy across our AI portfolio and our product marketer for pricing & packaging. From determining positioning, naming, competitive analysis, feature prioritization, go-to-market (GTM) planning and execution, you and your team will represent the product, showcase its value, and help it grow a strong user base. This means you’ll work with cross-functional teams across product, sales, marketing, pricing & packaging, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive initial sales and adoption. You will report to the VP of Product Marketing and work closely with HubSpot’s leadership team.

In this role, you’ll:

• Develop positioning, messaging, and GTM strategies to drive product adoption and revenue growth
• Serve as a business leader for AI products, partnering with senior leadership across Product, Sales, Customer Success, and Marketing to align on strategic priorities and GTM motions
• Oversee product marketing for our pricing, specifically focusing on seats & credits
• Build and lead a high-performing team of product marketers, fostering an inclusive culture and developing talent through coaching and mentorship
• Own the end-to-end launch strategy for Breeze products and features, from naming and positioning to sales enablement, customer communications, and post-launch optimization
• Develop data-driven strategies to drive product awareness, consideration, and adoption across our three core segments and customer lifecycle stages
• Be the executive voice and advocate for AI products internally and externally, presenting at key company events, conferences, and customer engagements
• Partner with Product to influence the product roadmap based on market insights, competitive intelligence, and customer feedback
• Drive the creation of compelling showcase assets, sales enablement materials, and customer-facing content that communicate our unique AI capabilities and drive demand
• Establish and track key metrics for product marketing success, using data to inform decision-making and drive performance retrospectives
• Manage program budgets to ensure high-impact investments that drive scale
• Regularly communicate performance, successes, and learnings to Marketing and executive leadership

We are looking for people who:

• Have 10+ years of product marketing experience, including significant experience in AI, pricing, or emerging technology products
• Have a proven track record of leading and scaling product marketing teams
• Deep expertise in product positioning, messaging, and go-to-market strategy with a history of delivering exceptional product launches from ideation to execution
• Are not afraid to get their hands dirty and will get deep into the work
• Experience working closely with Product, Sales, and Customer Success leaders to drive alignment and achieve business outcomes
• Are compelling storytellers and customer-centric in their approach, able to translate complex technical capabilities into authentic, relatable value propositions
• Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders across the organization to achieve outsized results
• Are comfortable presenting to executives and external audiences with excellent written and verbal communication skills
• Have the ability to juggle multiple company-wide priorities and work with multiple teams simultaneously
• A point of view on what great product marketing looks like and how to build integrated marketing strategies that span multiple channels
• An owner’s mindset with high personal accountability – able to work independently while also building strong collaborative relationships
• Passionate about AI and its potential to transform how businesses grow