Sales Territory Coordinator – Abuja at Promasidor

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted – milk.

He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa.

A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.Job Purpse / Objectives

To effectively lead and manage all depot territory activities to achieve a high level of customer service and satisfaction at a profit whilst ensuring full compliance with company policies and procedures.

Key Responsibilties / Activiities

Drive daily engagement with STEs to review customer performance and agree on timelines for execution.
Manage the day-to-day sales operations of the depot/sales territories, including all assets within the depot and vans for secondary sales.
Identify competency gaps among STEs and implement measures to close these gaps.
Monitor and analyse product stock against sales forecasts to ensure zero stock-outs (OOS).
Oversee inventory management to guarantee zero expired or obsolete stock, ensuring strict adherence to the FIFO principle.
Ensure all stock returned from customers complies with the stock return policy.
Proactively check and raise alerts on stock issues that may render items unsellable.
Liaise with insurance providers to secure 100% coverage of all inventory at the depot.
Manage depot costs in line with company policy and budget.
Monitor and analyse distributor performance, supporting them to increase capacity and efficiency.
Ensure full compliance with credit exposure policies for all distributors.
Organize and lead quarterly distributor meetings to review health check reports and implement performance improvement plans.
Work closely with onsite security to safeguard Promasidor goods and assets.
Monitor, analyse, and report Month-to-Date (MTD) and Year-to-Date (YTD) sales performance by Depot, Category, Brand, and SKU to the Regional Sales Manager.
Develop, agree, and review route plans with the sales team to ensure all customers are effectively captured and serviced.
Track and review territory performance across STEs, Customers, Categories, Brands, and SKUs.
Ensure strict price compliance within the territory and provide timely reports on competitor activities.
Establish and maintain customer relationships by scheduling and attending meetings (in person, by phone, email, or approved digital platforms).
Maintain accurate documentation and reconciliation of all business transactions.
Drive sales team motivation through implementation of incentive schemes and enforce appropriate sanctions for non-compliance.
Take full ownership of Route-to-Market activities and manage all related personnel, including STEs, OMSRs, and VSRs.

Job Requirements
Qualifications and Experience:

BSc Degree in Business or related fields
5 – 7 years experience in sales preferably in the manufacturing industry.

Knowledge & skills:

Strong understanding of customer and market dynamics.
Extensive experience in all aspect of FMCG distribution chain
Organising and planning
Business acumen
Service level monitoring
Basic Selling skills
Data analysis and utilisation.

Personal Attributes:

Negotiating
Analytical
Interpersonal Skills
Relationship Management
Decision Making
Customer relationship
Strategic Thinking
Leadership skills.