Retail Sales Manager at Koolboks

Koolboks makes refrigeration accessible and affordable to all. Our solar-powered freezers, equipped with Pay-As-You-Go technology and offered through an innovative Cooling-as-a-Service model, enable eco-friendly and accessible refrigeration to everyone who needs it.

Life is kool!Job Summary

We are seeking a results-driven and strategic Retail Sales Manager to lead regional efforts in expanding our distribution network, driving product penetration, and managing channel performance.
The ideal candidate will have a strong background in partner acquisition, sales execution, and distribution management, with a proven ability to grow sales channels and ensure consistent sell-through.

Key Responsibilities
Channel Growth & Partner Onboarding:

Identify and onboard new institutional clients, farms, agro-dealer stores, and other strategic channel partners in the region.
Build strong relationships with key decision-makers, influencers, and stakeholders to facilitate long-term partnerships.
Develop and execute region-specific strategies to unlock new market opportunities and drive product penetration.

Movement & Distribution Management:

Ensure that sell-in products are actively moving through the sales channel and not becoming dormant at retail or distribution points.
Collaborate with field agents, logistics teams, and telesales representatives to monitor stock levels and ensure timely stock rotation.
Support partners in building re-order habits and adherence to planogram guidelines, where applicable.

Target Delivery & Field Execution:

Meet and exceed regional monthly sales, collections, and partner expansion targets.
Monitor key performance indicators such as conversion rates, partner engagement, and customer retention.
Conduct routine field visits to support market activations, resolve partner challenges, and enhance product visibility in the region.

Data Reporting & Market Intelligence:

Maintain accurate and up-to-date records in the CRM or sales tracker system, including partner performance, order history, and collections.
Provide regular reports on product movement, market dynamics, competitor activities, and feedback from the field.
Work closely with the Business Intelligence or Strategy team to enhance data-driven territory planning and decision-making.

Requirements

Bachelor's Degree in Business, Marketing, Agriculture, or a related field.
Minimum of 3 – 4 years' experience in channel development, sales, or business development—preferably within electronic industry.
Proven track record of partner acquisition, sales growth, and territory expansion.
Excellent communication, negotiation, and relationship management skills.
Strong analytical mindset with experience using CRM tools and reporting systems.
Ability to travel extensively.

Preferred Attributes:

Knowledge of regional market dynamics and local distribution ecosystems.
Experience working in or with agri-businesses, dealer networks, or rural distribution channels.
Comfortable working in a fast-paced, performance-driven environment.
Entrepreneurial mindset and a proactive approach to problem-solving.