Marketing Resource and Effectiveness Manager at Diageo

Diageo is still a relatively young company – we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks – wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
Purpose of Role

The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Top Accountabilities

Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications, Experience, And Leadership

Strategic thinking – A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.

Flexible Working Statement

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package