Marketing Executive – West Region at Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high speed broadband through DSL,IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 264 million customers across its operations at the end of July 2012.
Responsibilities
Effectively manage distribution of KYC terminals in assigned zone while also ensuring improvements in count of active terminals and productivity.
Accountable for KYC kits which are company assets and ensuring these assets are optimized via improvement in % of active kits and daily productivity.
Monitor and improve the KYC process in the zone with the aim of reducing Repair TAT.
Manage and maintain the KYC kits in collaboration with the ASMs, ensuring minimal downtime, due to spares unavailability or software defects.
Optimizing all the key performance indices, including kit productivity, activity and compliance.
Implementation of Trade Strategy
Delivering the trade Marketing Strategy by determining merchandising requirements in the region and ensuring availability through each channel-trade, shops, CPs, street corner, shops etc.to achieve picture of success
Monthly Zonal Trade Marketing Execution Report to enable learning and replication of best practice across business areas.
Providing Brand Visibility
Responsible for trade visibility measurement and tracking across the zone.
Drive visibility during sponsorships and events in the zones to ensure TOMA and ITR for both brand and products to drive decrement.
Work with the Regional Marketing Manager to create and drive visibility through promotional activations in the zones.
Activations and Trade Compliance
Work with sales team to achieve coverage marketing and BTS site activations.
Ensure showrooms are compliant to the shop guidelines at each point.
Effectively manage customers in assigned zone with view to reducing churn
Work with the product development team to design products and services suited to the immediate local environment
Reporting and Analysis
Responsible for preparing reports and analysis as required by the region or respective zones.
Collate and turn raw data to insights and actions for execution on field to drive business growth.
Project management
Coordinate and manage projects within the zones
Ensure project goals are delivered on time in full and accurately. Where there are deviations, escalate same to RMM or/and ZBM for resolution
Qualifications
Educational Qualifications
1st degree in Engineering, social or pure science.
A second degree in business management or marketing will be an added advantage
Relevant Experience
Minimum of 3 years experience in marketing activations and channel branding from agency or FMCG industry.
Excellent command of English language.
Excellent organizational, communication skills, and attention to detail.
Advanced proficiency in Microsoft Word, Excel and Power point.
Technical Marketing skills
