Marketing Coordinator at FoodCourt
The FoodCourt app lets you order from a curation of virtual restaurant brands & shops focused on the most popular food & convenience categories wherever you are in Africa. With FoodCourt, you donât have to decide between Burgers, traditional Nigerian food, Chinese food or even liquor & snacks. You can order across brands & have everything delivered in a single order!Position Overview
The Marketing Coordinator acts as the campaign project manager for assigned locations.
They are responsible for ensuring that a marketing campaign is live every week per location, with the right mix of strategy, creative, and influencer amplification.
This role requires sharp organization, creative insight, and cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and tracked for performance.
Key Responsibilities
Campaign Project Management
Ensure weekly campaign deployment for every assigned location
Build and maintain campaign calendars, briefs, asset trackers, and timelines
Coordinate internal teams (content, design, social, media buying) and external vendors
Assign campaign tier levels based on complexity and goals
*Campaign Tier Framework*:
*Tier 1*: Basic Campaign:
1-2 static assets, 1 channel (e.g., IG or Twitter), standard promo.
*Tier 2*: Enhanced Campaign:
Static + video content, multiple platforms, simple influencer inclusion.
*Tier 3*: Strategic Campaign:
Influencers + multi-format creative, localized storytelling, integrated with sales or product push.
*Influencer Management.* Identify, vet, and brief influencers who align with campaign objectives
Coordinate content timelines and approvals
Ensure influencer posts go live as scheduled
Track performance of influencer content (reach, engagement, UGC, sales impact)
Campaign Monitoring & Reporting
Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion,
influencer performance)
Flag missed or underperforming campaigns with proposed improvements
Track UTM links, codes, and asset performance
Ideation & Local Adaptation
Propose fresh campaign ideas inspired by location trends, events, or consumer behavior
Adapt national or brand-wide assets for local use (language, culture, offers)
Stakeholder Collaboration
Communicate with location owners or managers for alignment, feedback, and approvals
Share recap reports and collect feedback on-ground impact
