Marketing & Business Development (Brand Manager) at Nordica
Nordica Fertility Centre, Lagos offers this site as an information resource for couples coping with the difficulties of infertility. Just as we provide the most advanced treatment for infertility, this site provides the most reliable and accurate information concerning infertility.Job Summary
To develop, implement, and manage Nordica’s brand strategy for IVF and fertility services, ensuring consistent messaging, patient engagement, and market positioning that strengthens Nordica’s reputation as a leading fertility clinic.
Key Responsibilities
Brand Strategy & Positioning:
Develop and execute brand strategies to increase awareness and preference for Nordica’s IVF services.
Ensure consistent brand identity across all platforms (digital, print, events, patient touchpoints).
Monitor competitor activities and market trends to position Nordica competitively.
Marketing & Communication:
Design campaigns to educate and attract prospective patients on IVF and other fertility treatments.
Oversee content creation (brochures, newsletters, blogs, social media, videos) tailored to fertility awareness.
Work with digital marketing team to drive online visibility, patient inquiries, and engagement.
Patient Engagement & Experience:
Collaborate with clinical teams to simplify and communicate IVF processes for patients.
Develop patient education programs, webinars, and community engagement initiatives.
Ensure brand messaging reflects empathy, trust, and confidentiality.
Partnerships & Business Growth:
Support business development with brand-led initiatives (partnerships, CSR programs, fertility awareness campaigns).
Represent Nordica at conferences, fertility exhibitions, and health fairs.
Build media and influencer relationships to enhance IVF awareness.
Analytics & Reporting:
Track marketing ROI on IVF campaigns (leads, inquiries, conversions, patient registrations).
Conduct brand perception surveys and patient feedback analysis.
Prepare monthly/quarterly brand performance reports for management.
Requirements
Candidates should possess a Bachelor's / Master's Degree with 5 – 10 years of experience.
Application Closing Date
30th October, 2025.
