Marketing and Growth Lead at The HR Hub Nigeria
HR Consulting for SMEs Recruitment needs Learning and DevelopmentWe are at an exciting launch & growth stage and looking for a hands-on, full-stack marketer to help us build brand awareness, acquire users, and establish Trip-Ease as the go-to mobility solution.
As Marketing & Growth Lead, you’ll be responsible for driving user acquisition, brand building, and market expansion. This is not a “sit back and manage” role — it’s for someone who enjoys testing bold growth ideas, executing campaigns end-to-end, and making things happen with limited resources. You’ll run online ads, manage social media, create compelling content, and hit the streets with offline activations at parks, campuses, and events. If you’re creative, scrappy, and data driven, this role will give you the platform to make a massive impact.
Company: Trip-Ease
Department: Marketing
Base Salary: â¦450,000/month
Location: Lagos (Hybrid transitioning to On-site)
Employment Type: Full-time
Experience Level: Mid-Senior (4-6 years)
What You'll Do: Key Responsibilities:
Run Ads & Campaigns: Plan, launch, and optimize ad campaigns across Google, Meta, TikTok, and other emerging platforms.
Own Social Media: Manage Trip-Ease’s social channels, grow our community, and ensure we stay relevant in Nigeria’s fast-moving digital space.
Offline Activations: Organize and execute creative on-the-ground activations at transport hubs, campuses, and events to drive brand visibility and downloads.
Growth Experiments: Test referral programs, influencer partnerships, and viral campaigns. Scale the strategies that work.
Content Marketing: Develop and deliver engaging content (posts, blogs, videos, short-form campaigns) that connects with Nigerian travelers.
Measure & Report: Track user acquisition, CAC, ROI, and campaign performance. Report insights to the leadership team and adjust strategies quickly.
Brand Building: Shape how Nigerians experience Trip-Ease by managing messaging, positioning, and storytelling across all touchpoints.
Who You Are – Growth Marketing Profile:
Education: Bachelor’s in Marketing/Business/Communications (Master’s a plus).
Experience: 4–6 years in digital/performance/brand growth, ideally in apps, marketplaces, or consumer tech.
Track Record: Proven campaigns with measurable user growth results.
Skills:
Full-stack marketing (paid ads, social, offline activations, end-to-end campaigns).
Growth hacking mindset (referrals, influencers, viral mechanics).
Data-driven (analytics, KPIs, optimization).
Strong storytelling and communication for Nigerian audiences.
Solid project management and collaboration.
Traits: Scrappy, creative, adaptable, startup-ready, resourceful.
Work Style: Hybrid (remote + Lagos on-site), open to travel.
Bonus Points:
Experience in travel/mobility/transport marketplaces.
Familiarity with app analytics (Firebase, Amplitude, Mixpanel), attribution tools (Adjust, AppsFlyer), and SQL basics.
Hands-on startup scaling experience in Nigeria.
Knowledge of influencer marketing and local market nuances.
Why You'll Love Working With Us
A Clear Mission with Real Impact: We have a laser focus on our mission, and every team member plays a crucial role in improving transportation access for millions of Nigerians.
Growth and Opportunity: We are on a strong growth trajectory, providing plenty of room for professional development and career progression.
Inclusive and Collaborative: Our diverse and welcoming work environment is built on collaboration. We believe the best ideas come from working together.
Our Comprehensive Benefits & Perks
Equity Program: Our stock options program gives you a stake in our success.
Health & Wellness: We offer comprehensive health insurance as well as generous maternity and paternity leave. Our monthly health day(s) and 20 days of annual leave are designed to help you maintain a healthy work-life balance.
Flexibility: We currently operate on a hybrid remote/in-office model and plan to transition to a fully on-site team once our new office is complete.
Long-Term Security: We offer financial incentives tied to both individual and company performance.
Our Hiring Process:
We've streamlined our hiring process to be transparent and efficient. We know your time is valuable, and our goal is to get you from application to offer as quickly as possible.
Step 1: Complete a short pre-screening assessment.
Step 2: A screening interview with a member of our team.
Step 3: A technical or manager interview to dive deeper into your skills.
Step 4: A final discussion and reference check.
Timeline: Most shortlisted candidates complete the process within 3 to 4 weeks.
