LEO Lecturer I, Marketing

Ann Arbor, Michigan, A Cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.   Three professional references and teaching portfolio that includes teaching evaluations.   The Stephen M. Ross School of Business at the University of Michigan invites applicants for a part-time LEO Lecturer I position in Marketing, beginning Fall 2025. Candidates will be expected to teach undergraduate and graduate Marketing courses. The candidate should be able to teach an introduction to marketing course at least at the undergraduate level. The introduction course provides students with the overview of how to evaluate marketing opportunities in light of a company’s capabilities, create segmentation, targeting and positioning strategies, and design 4Ps that appeal to the identified target marker. The candidate will also teach a new product development course at the graduate level. Specific topics covered in this course include creative techniques for idea generation and creative problem solving, designing new products and services using analytical techniques, sales forecasting, testing, and strategies and tactics for new product launch. Finally, the candidate will be asked to advise teams of Master in Business Analytics students to work with corporate clients to help them extract insights from and build predictive models using their own and external observational data. An MBA/PhD in marketing analytics is required. Candidates should also have strong teaching skills as evidenced by prior classroom performance. Candidates are expected to have advanced skills in statistics and econometrics. They should be able to process and analyze large observational data sets.   For more detailed descriptions of the Marketing Area at the Stephen M. Ross School of Business, and the University of Michigan, please visit our websites:   Marketing Area Stephen M. Ross School of Business University of Michigan University of Michigan Benefits   This position is covered under the collective bargaining agreement between the U-M and the Lecturers Employee Organization, AFL-CIO, which contains and settles all matters with respect to wages, benefits, hours and other terms and conditions of employment. The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act. Lecturer Job openings are posted for a minimum of ten calendar days.  This job may be removed from posting boards and filled anytime after the minimum posting period has ended. The University of Michigan is an equal opportunity/affirmative action employer.  

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