Head of Research at Redwire Marketing Consulting
We are an insights driven marketing and brand consultancy committed to helping our clients build and sustain transformational marketing programs. We are street smart, exceptionally talented, an experienced team ( over 7 decades cumulatively ) who are simple in approach, yet far reaching and effective in output. With our global presence, our primary objective is to help our clients thoroughly understand their markets and customers, whilst also identify untapped opportunities. We combine our experience with cutting-edge techniques, tools and state of the art metrics to objectively track and assess the impact of your marketing strategy, activities, organization, processes and plans. We combine the rigors of science with creative excellence to birth brands that connect emotionally, work hard for our clients both creatively and financially. At Redwire, we practice a species of marketing called 'INTELLIGENCE MARKETING’. This allows us to deliver transformational insights and actionable research, which ultimately help you undercover the motivations, needs, behaviors and facts that leads to sustained profitable growth. We guarantee our clients get what they pay for: expertise, insights, intelligence and execution, we deliver this on time and without any marketing jargon. For us marketing results are measurable and the most important metric is our client’s profitable growth…
As the Head of Research, you will lead all our research efforts, conducting research, collecting and analysing information, and using the data to solve problems and improve the decision-making and efficiency of the business and its clients.
Key Responsibilities
Research market trends, conduct surveys, and analyse data from clients and competitors across
various industries and fields to make recommendations.
Utilize data analysis and interpretations to guide the decision-making of the business and its clients.
Utilize operations data to develop marketing models.
Organize and analyse data, create charts and graphs, and present findings to the management.
Document processes and keep informed of technological advancements in research analysis.
Identify and understand problems through forecasting, gap analysis, quantitative reporting, research, and statistical analysis.
Meet with clients and vendors to discuss procedures.
Travel to conduct research and analyze data as required.
Ensure compliance with the company’s data governance guidelines.
Develop insight cards for business development opportunities.
Interpret complex and technical material for stakeholders who may not be experts.
Organize and store data for future research projects.
Test processes, policies, and protocols for efficiency and improvements.
Work with the Marketing and Client Services Team to provide solutions to client problems.
Measure the strategy effectiveness of the business.
Other duties as assigned.
Requirements
Bachelor’s degree in Statistics, Economics, Data Science, Mathematics, Research, Business Administration, or related field.
Minimum of 6 years of proven experience as a Research Analyst, with at least 2 of those years in a senior role.
Proficiency in research software programs, including Microsoft Excel and Power BI, Python, R, SAS, Tableau or equivalent.
Advanced knowledge of research methods, techniques, formulas, and tests.
Exceptional ability to interpret data and analyse trends, as well as preparing industry outlooks and forecasts.
Strong analytical skills with the ability to collect, organize and disseminate large complex data with high attention to detail and accuracy.
Extensive experience in summarizing and presenting findings in reports.
Strategic Thinking and Problem-Solving skills
Leadership, training, and coaching skills.
Outstanding written and verbal communication skills.
Ability to prioritize and multi-task in a fast-paced environment.
Socially conscious and interested in contributing to the development of the country.
