Director of Finance Poppy & Peonies

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Director of Finance to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We’re passionate about creating practical pieces that help make life a little easier and lighten the load, literally. 

Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality.  I couldn’t find it, so I decided to create it, and in 2015 Poppy & Peonies was born. 

We’ve come a long way in five years – from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I’d be lying if I said it’s been nothing but smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported! 

We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.

About the Role

As our Director of Finance, you’ll be the financial architect behind our next stage of growth—building the models, insights, and systems that help us scale smartly. From forecasting and cash flow management to driving profitability and ROI across channels, you’ll ensure our business moves quickly while staying financially sound. As a trusted partner to the leadership team, you’ll bring clarity, discipline, and vision to every decision, enabling us to serve our customers, expand into new markets, and maximize long-term impact.

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The Opportunity

• Strategic Financial Planning & Growth: Develop and execute long-term financial strategy aligned with brand goals.

• Build financial models to assess new revenue channels.
• Evaluate capital investment opportunities and ROI (tech, fulfillment centers, new product launches).
• Support pricing, discounting, and promotional strategies with profitability analysis.
• Budgeting, Forecasting & Performance Tracking: Lead annual budgeting and monthly/quarterly re-forecasting processes.

• Build and maintain rolling forecasts that account for seasonality, marketing campaigns, and growth initiatives.
• Monitor and report on KPIs specific to eCommerce.
• Cash Flow & Treasury Management: Manage liquidity and working capital to support inventory purchases, marketing spend, and fulfillment cycles.

• Forecast cash needs around production, supply chain lead times, and peak sales events (Black Friday, holidays).
• Negotiate and manage banking relationships, credit facilities, and reserves.
• Financial Compliance & Risk Management: Oversee accounting operations, tax compliance, and financial audits.

• Establish internal controls and financial policies.
• Mitigate risks related to vendor contracts, foreign exchange (for international sales), and supply chain disruptions.
• Cross-Functional Business Partnering: Work closely with Marketing to measure CAC, LTV, and campaign ROI.

• Partner with Merchandising & Product teams on margin analysis, pricing, and assortment planning.
• Collaborate with Operations & Supply Chain on demand forecasting, COGS optimization, and logistics costs.
• Provide the CEO and leadership team with financial insights to guide decision-making.
• Systems, Processes & Team Leadership: Implement or optimize financial systems.

• Automate reporting and improve data accuracy for faster decision-making.
• Recruit, mentor, and develop a high-performing finance and accounting team.
• Ensure finance is scalable as the brand grows into new geographies, categories, or channels.

What You Bring to the Table

• Professional designation such as CPA, CA, CMA, or CFA. 
• Proven experience in a finance leadership role.
• Prior experience in eCommerce, retail, fashion, or consumer goods is highly preferred.
• Strong background in financial planning & analysis (FP&A), budgeting, forecasting, and performance measurement.
• Strong command of GAAP, budgeting, and financial modeling.
• Experience managing audits, tax filings, and compliance activities.
• Excellent communication and cross-functional collaboration skills.
• Demonstrated success in building scalable financial processes and systems.

The recruitment process

• Video screen with Erica, Talent Advisor from Bloom
• Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)
• Take Home Assignment 
• Video Interview with Sola VP Marketing & Steph, VP Operations  
• Reference checks
• Offer

Location

• We are looking for someone located in Canada to join our remote team.

Salary and Total Rewards

• Annual Salary ranges from $120,000-$160,000 CAD 
• Performance bonus
• 3 weeks of paid vacation per year
• 5 additional flex days
• $1,500 CAD annual health spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product 
• $400 CAD home office setup allowance

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Like Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How we Hire

Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Poppy & Peonies will not be responding to any personal messages regarding this role or other opportunities.

Poppy & Peonies is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email [email protected].