Director, Coca-Cola Zero Sugar, Africa at Coca-Cola
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
What You will Do:
Leads development of annual and multi-year brand growth strategies and business plans for a global brand in the Africa Operating Unit to deliver against overall brand vision and business objectives
Partners with internal (e.g., R&D, Supply Chain, Commercial, Zones) and external (e.g., customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
Role works closely with the global category lead for their brand to bring global visions/strategies to life in the Africa Operating Unit
Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution
Role Requirement
Bachelor’s degree required, MBA preferred
+8 years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal
FMCG experience an added advantage
Ability to translate global brand vision/strategy through development of annual brand business plans along with corresponding resource requirements
Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implication