Digital Performance Marketing Specialist at Arnergy Solar Limited
ARNERGY is a distributed utility technology company that leverage Internet of Things (IoT) to deploy affordable, reliable distributed solar energy solutions to rural and urban consumers and SMEs across Nigeria on a monthly subscription model.
We custom design solar energy systems for commercial and residential clients using tried and tested, intelligent solar energy system ensuring Africans have 24/7 power in their homes while reducing operating expenses of African businesses saving them huge costs otherwise spent on diesel/petrol generator maintenance and increased revenue otherwise lost to cut in production.Role Overview
We are looking for a Performance Marketing Specialist with a proven track record of driving conversions and sales through high-converting, data-led campaigns.
You’ll be responsible for digital advertising strategy, campaign execution, retargeting, funnel optimization, and revenue-driving media buying, with a specific lens on premium and high-ticket offerings.
Responsibilities
You will:
Develop and execute full-funnel digital advertising strategies across Meta (Facebook, Instagram), Google Ads, YouTube, and LinkedIn to generate high-intent leads and sales for Arnergy’s products.
Run conversion-focused ad campaigns optimized for sales, not just traffic.
Build and manage retargeting funnels to re-engage visitors and push them toward purchase.
Analyze performance data and continuously optimize creatives, audience segments, bidding strategies, and landing pages.
Develop creative briefs and collaborate with the content team to test ad variations that appeal to different or targeted customer segments?
Run A/B tests and apply insights from analytics tools like Meta Business Suite.
Drive performance metrics: CPL, CAC, ROAS, and LTV.
Use automation tools and CRM integrations to nurture and convert leads.
Monitor digital marketing strategies and trends in premium and B2B advertising locally and globally and suggest ways to creatively leverage them in line with our brand’s DNA.
Research and optimization of copy, keywords and landing pages on web and mobile for SEO.
Work with PR team to drive link building and other SEO elements in content creation and content programming
Use data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Constant innovation on how to improve Arnergy’s social media activities and overall digital performance while providing perspective for adoption where appropriate
Requirements and Skills
You’ll be a good fit for this role if:
Minimum of a Bachelor's degree in Computer Science, Information Technology,, or a related technical field.
4 – 6 years of hands-on experience in performance marketing, ideally in a high-ticket product category (e.g. luxury real estate, fintech, premium electronics, high-end services).
Deep understanding of sales funnels and customer journey mapping.
Strong experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Tag Manager.
Experience creating lookalike audiences, dynamic product ads, retargeting lists, and custom conversions.
Experience working with CRM systems like Salesforce, HubSpot, or Zoho for lead nurturing and tracking.
Strong copy and creative direction skills : must know what resonates with affluent or business-driven customers.
Bonus if you’ve worked in energy, real estate, financial services, or B2B tech
You Are:
Analytical but creative — numbers guide you, but messaging is your secret weapon.
Comfortable managing seven-figure monthly ad budgets.
Always testing, always iterating, always closing.
Confident presenting results to executives and translating insights into action.
Obsessed with growth, data, and customer behavior.
We’d also like to see:
Flexibility and comfort working in a fast-paced, changing environment
An attribute of grit
Compliance-oriented, good interpersonal skills
Excellent time management, task prioritizing and organizational ability
High level of attention to detail.
