Digital Marketing and IT Specialist at Ramos Realty

Founded in 2018, Ramos Realty is a luxury real estate firm that specializes in building, selling, and renting quality homes to clients.Job Description:

We are looking for a Digital Marketing & IT Specialist will be responsible for managing the company’s online presence, lead generation efforts, and supporting internal technology infrastructure.
This role requires a blend of creative marketing skills and technical IT knowhow to drive property sales, maintain systems, and ensure seamless digital operations.

Key Responsibilities:

Digital Marketing (60%)

Develop and implement digital marketing strategies to promote property listings, open houses, and brand awareness.
Manage the company websites, update property listings on the website, and ensure SEO best practices to generate quality leads for all Markets
Run and optimize paid ad campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
Oversee social media content planning, posting, and engagement to grow audience and lead conversion, in collaboration with the content team.
Create and distribute email campaigns/newsletters using tools like Mailchimp, HubSpot, etc.
Post regularly on the Instagram Community
Monitor performance metrics (traffic, leads, conversions) using Google Analytics and prepare regular reports.
Collaborate with sales agents to support marketing needs for individual listings and agent branding.
Website Management and content creation
Generate SEO content to ensure high traffic to the website.
Recommendation and support of digital advertising initiatives ex. Owned social media campaigns.

IT Support & Systems (40%)

Provide day-to-day technical support and information for office staff (hardware, software, networks), and assist in resolving issues
Monitor and ensure the smooth running of networks/email/website and ensuring that users get maximum benefits from them, Monitor and troubleshoot issues related to property listing feeds
Troubleshoot system and network problems, diagnosing and solving hardware or software fault
Recommend and support the roll-out of new applications for the smooth running of the business.
Manage and properly store digital access codes for safe retrieval, and resolve password issues.
Maintain CRM systems (e.g., Salesforce, HubSpot, Zoho) and ensure agent adoption and data accuracy.
Assist in onboarding process by setting up new employees with email, devices, and relevant access permissions.
Manage company email system, data backup protocols, and cybersecurity practices.
Organize and execute regular training for the team on IT/Cybersecurity related issues
Coordinate with third-party vendors for software, hosting, and IT support as needed.
Offer back-end support for company domain and hosting services
Handle purchase, monitor, and renewal of domains and hosting
Conduct routine server storage checks

LinkedIn page

Own the execution of our LI strategy
Ensure best practice and deploy relevant content to ensure the LI page presents a good image of the company
Work with the content team to produce content (video/written) for company platforms
Other responsibilities as assigned by Management, in relation to LinkedIn page.

Requirements

Bachelor’s degree in Marketing, Information Technology, or related field.
4+ years of proven experience in a Digital Marketing and IT specialist, or similar role.
Certified in digital marketing skills, proficient with digital marketing platforms (Google Ads, Meta Ads, SEO tools).
Knowledge and experience in the deployment SEO/SEM best practices
Familiarity with website CMS (e.g., WordPress, Squarespace), CRM systems, and email marketing tools.
Solid understanding of IT fundamentals: networking, user support, hardware/software troubleshooting.
Excellent communication skills, attention to detail, and ability to juggle multiple tasks.
Graphic design, and website design knowledge and experience knowledge.

Desired Skills

Google Ads or Facebook Blueprint certifications.
Experience with marketing automation platforms.
Familiarity with real estate CRMs and listing systems.
Basic HTML/CSS knowledge.