CRM Campaign & Lifecycle Manager

About Roamless

The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.

‍We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable — so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world.

Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.

In just 3 years, we’ve grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.

Hiring globally and fully remote, we’re a team of 50 and we’re planning to grow to 100+ in the next ~18 months.

About the Role

As CRM Campaign & Lifecycle Manager, you’ll be responsible for designing, executing, and optimizing customer lifecycle programs that drive engagement, retention, and long-term value.

You will:
– Develop and run targeted CRM campaigns across email, push, and in-app channel, tailored to user personas, behaviors, and in-app activity.
– Design and implement lifecycle journeys for key stages such as onboarding, activation, retention, and reactivation, ensuring each step feels relevant and personal.
– Build and manage campaign calendars and journey maps, overseeing the full delivery process of CRM communications.
– Plan and run A/B and multivariate tests, analyze results, and use insights to continuously refine campaign performance.
– Monitor campaign metrics like open rates, click-through rates, conversions, and retention KPIs to evaluate success and uncover opportunities for improvement.
– Use data and analytics to understand customer behavior, improve segmentation, and strengthen overall campaign impact through data-driven decisions.
– Work closely with data, creative, and product teams to translate insights into meaningful, actionable communications.
– Your mission is to make every interaction with Roamless more valuable enhancing how we engage with our customers and maximizing their lifetime experience with our brand.

About You

Skills & Qualifications
– 4+ years experience in CRM, lifecycle, or retention marketing.
– CRM Tools: Hands-on experience with platforms like Salesforce Marketing Cloud, Insider, Clevertap, OneSignal, Dengage, or similar.
– Channel Expertise: Proven ability to manage campaigns across multiple CRM channels with a strong grasp of audience segmentation, personalization, and campaign planning.
– Technical Skills: Understanding of CRM data structures and integration points, QA and troubleshooting of targeting logic
– Basic knowledge of SQL and HTML
– Analytical Thinking: Skilled at interpreting data and applying insights to improve engagement and performance.
– Communication: Strong English written and verbal communication skills with great attention to detail in campaign execution.
– Mindset: A proactive problem-solver who thrives in collaboration and enjoys turning ideas into measurable results.

Nice to Have
– Experience working in startups or tech-driven environments
– Exposure to international or multi-market audiences
– Hands-on experience with Dengage