Brand and Communication Executive at Tastee Fried Chicken – TFC

De Tastee Group is a leading quick service restaurant, Outdoor Caterers, Event Hall Managers and Home delivery hospitality outfit. Our sumptuous meals are produced under a very stringent hygienic environment with our branches located strategically with beautiful ambience for family and friends.Our event halls comes with ultra modern and vintage interior finishing to give guests a memorable experience. De Tastee Group operates in these 5 units to cater for different customer experience
Responsibilities

Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding
Meeting with clients and working with colleagues across multiple departments (such as Production, Digital, Business Development Managers etc.)
Managing brand budgets across departmental touch points
Overseeing the organization of events such as product launches, exhibitions, and photo shoots.
Collaborating with Business Development team develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.
In charge of providing strategic input and direction for the brand, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
Conducts pricing research and analysis to ensure competitive product and service pricing.
Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
Analyzes and evaluates financial aspects of product development.
Collaborates in the development of new products.
Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
Collaborates, participates in, and coordinates promotional activities or trade shows.
Negotiates contracts for services needed to execute a marketing strategy.

Requirements

Interested candidates should possess an HND / B.Sc Degree with 2 – 5 years work experience.