Branch Manager at SIMS Nigeria Limited

COMPANY OVERVIEW

At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC.
Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones; in major cities such as Lagos, Port Harcourt, Onitsha, Enugu, Kano and Abuja.
Our longstanding reputation has earned us a status as Nigeria’s lead player in the electronics industry and as a result, we decided to go further by partnering with SAMSUNG to establish a local manufacturing line for its air conditioners and refrigerators in 2004. This, coupled with our state-of-the-art service centre that caters to consumers who buy our products, ensures that our customers enjoy the best quality of service from us and the best performance possible from their electronics.Job Description

The Branch Manager will oversee the daily operations, sales performance, customer service, and profitability of the assigned branch.
The ideal candidate will be a result-oriented leader responsible for driving sales growth, ensuring operational excellence, and maintaining strong customer relationships in line with SIMS Nigeria’s business objectives.

Key Responsibilities

Drive branch sales to achieve revenue and profitability targets through effective team leadership and execution of sales strategies.
Oversee daily branch operations, including stock management, cash control, customer service, and compliance with company policies.
Supervise, motivate, and develop the branch team to deliver outstanding performance and maintain high service standards.
Monitor sales trends, customer feedback, and competitor activities to identify growth opportunities and improve branch performance.
Ensure accurate and timely reporting of sales, stock, and financial transactions.
Maintain strong customer relationships, promptly resolve escalations, and uphold SIMS’ brand image within the market.
Enforce operational discipline, loss prevention, and adherence to audit and compliance standards.
Collaborate with regional and head office teams on marketing, logistics, and performance improvement initiatives

Qualifications & Experience

Bachelor’s Degree in Business Administration, Marketing, Management, or a related field.
5–7 years’ experience in sales or branch management, preferably in consumer electronics, retail, or FMCG.
Proven track record of achieving sales targets and managing branch operations.
Strong leadership and people management skills.
Excellent communication, leadership, and interpersonal skills with a focus on customer satisfaction and team development.
Stronganalyticaland operational management skills
Proficiency in MS Office and ERP systems.