Senior Director of Web Strategy
HubSpot.com is one of the most visited B2B SaaS websites in the world, attracting millions of visitors each month across English, French, German, Spanish, Portuguese, and Japanese markets. As Senior Director of Web Strategy, you’ll define how HubSpot shows up to the world — helping buyers discover, learn, and buy in an era of rapidly evolving digital behavior.
You’ll lead a global team across chat, conversion rate optimization (CRO), and web strategy.
Your mission: Build a world-class, brand-defining website that helps prospects discover HubSpot, converts interest into revenue, and sets the standard for modern web strategy in the AI era.
In this role, you’ll:
- Shape the next generation of HubSpot.com.
Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven, personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery, conversion and engagement. - Drive revenue.
Own the demand goal for HubSpot.com, driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact. - Tell HubSpot’s story through the website.
Bring our evolving brand and AI story to life through clear copy, design, and interaction. Ensure the site communicates how HubSpot helps companies grow, serving as both a storytelling and selling engine. - Deliver an exceptional experience.
Use user research and behavioral insights to create a site that’s fast, intuitive, and helpful. Every visit should inform, inspire, and convert. - Lead and grow a high-performing team.
Develop and empower a global team across conversational marketing, CRO, and web strategy. Build a culture that’s data-driven, curious, and innovation-minded, equipping the team to lead in the AI era. - Partner across HubSpot.
Collaborate with creative, mar-tech, brand, product marketing, and SEO/AEO to deliver experiences that balance storytelling, performance, and innovation.
We are looking for people who:
- Are hands-on technologists who stay ahead of what’s next: Fluent in personalization, testing, and conversational marketing tools, and obsessed with experimenting with new AI technologies to push the boundaries of what’s possible on the web.
- Bring 10+ years leading and scaling web strategy or digital growth in B2B SaaS, with a builder’s mindset that turns experimentation into scalable, measurable impact.
- Are strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy, and how to meet them with personalized, frictionless experiences.
- Have experience managing multilingual websites and scaling experiences globally.
- Are curious builders and problem solvers who love testing, learning, and scaling what works.
- Bring strong organizational and program management skills, leading complex, cross-functional initiatives with clarity and precision.
- Are exceptional people leaders who attract and develop top talent, can thrive in growth and change, and can inspire a world-class team ready to shape the future of web strategy.
- Excel at collaboration and communication, influencing across marketing, product, design, and engineering.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
