Senior Manager Martech Developer Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and commercial lender focused on helping to build a brighter future for our clients and the communities we serve. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries. 

COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION:  We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a brighter future. 

JOB SUMMARY: The Senior Manager, Martech Developer, Digital Banking is responsible for managing the Digital Bank’s Martech Stack. This role is responsible for building and maintaining customer journeys, configuring and developing email and push communications, creating A/B testing experiments, and constructing and connecting data sources across the Martech ecosystem. This role leverages technical expertise to implement solutions, troubleshoot issues, and enhance customer experiences utilizing Salesforce Marketing Cloud (SFMC), Segment Customer Data Platform (CDP), and OneTrust Consent Management Platform. 

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DUTIES AND RESPONSIBILITIES:

• Design, implement, optimize, and maintain customer user journeys across SFMC and Segment 
• Support segmentation strategies to deliver personalized marketing campaigns and customer interactions 
• Own A/B testing and product analytics, leveraging data insights to improve marketing performance 
• Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success 
• Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise 
• Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture 
• Develop and maintain internal technical documentation 
• Develop proof-of-concept (POC) solutions to validate technical feasibility 
• Collaborate with stakeholders to gather requirements and implement platform enhancements 
• Stay current with emerging digital trends and evaluate their potential impact 
• Ensure compliance with regulatory requirements and industry standards for digital banking 
• Perform other duties as assigned 

QUALIFICATIONS:

• Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master’s Degree preferred 
• Minimum of 6 years of experience in development and/or operational management of client facing technologies required 
• Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Salesforce Marketing Cloud, Marketo, CDP’s, and WordPress experience preferred 
• Expertise in developing new technical solutions 
• Experience in marketing automation required  
• Deep familiarity with agile development methodologies and project management tools 
• Drive user centric product decisions with passion for providing optimal user experience 
• Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Salesforce Marketing Cloud (SFMC) 
• Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs 
• Proficiency in HTML, CSS, JavaScript, and SQL 
• Experience building APIs highly preferred 
• Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)   
• Excellent verbal, written, and interpersonal communication skills   
• Strong organizational skills and attention to detail    
• Outstanding problem-solving and time management skills   
• Self-motivated, self-directed, and results-oriented  
• Adaptable and able to multitask in a fast-paced environment   
• Can work independently and within a team; solution-oriented with a collaborative approach 

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The pay range for this position is below. The specific rate will depend on the successful candidate’s qualifications and prior experience. $120,000 (entry level qualifications) to $140,000 (highly experienced).

POSITION REQUIREMENTS: We are committed to creating an inclusive workplace where all employees are capable of performing their job position. Work is primarily conducted in an office setting while certain positions may allow for remote work through the use of technology at management discretion. The functions described below are representative of those to successfully perform duties of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. While performing duties of this job, the employee may be regularly required for extended periods of time to:

• Remain in a stationary position

• Use hands and fingers 

• Utilize a computer monitor with visual acuity

• Operate technology or other office machinery such as printers, scanners, etc.

• Communicate clearly verbally and/or in writing with others

ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description. 

PERKS/BENEFITS:

• Comprehensive health, dental, and vision plans

• 4 weeks PTO

• 401k + company match

• Metro SmartTrip benefits ($50/mo)

• Remote or hybrid work schedules for most positions

• Incentives for purchasing solar panels, electric vehicles, biking to work, etc.

• Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!

• Best Workplaces for Commuters 2023 & 2024 winner

• The Washington Post Top Workplaces 2023, 2024, and 2025 winner

• American Banker Best Banks to Work For 2023 winner

It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics.

Employment with Forbright Bank is at-will, which means that either you or the Company may terminate the relationship at any time.

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