Senior Customer and Industry Insights Analyst

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard. 

We’re looking for a Senior Customer and Industry Insights Analyst who can turn Boulevard’s data into clear stories about the self-care industry. You’ll work side-by-side with marketing, business operations, product, and executive leadership to spot what consumers want, how merchants operate, and where the market is heading. You’ll package those findings into recurring public reports and fast “Data Bytes” that industry players read, share, and act on.

This role reports to our Director of Data Analytics and focuses on thought-leadership outputs over heavy taxonomy work. You’ll shape narratives, build visuals that make sense, and publish privacy-safe aggregates with transparent methods. You’ll be a visible voice for our data, partner closely with senior executives to set the story we tell, and turn trends into priorities, campaigns, and in-product benchmarks.

If connecting dots, crafting headlines that travel, and translating complex analysis into simple takeaways energizes you, this could be a great fit.

What you’ll do here:

• Generate unique insights from merchant, consumer, and product data to quantify Boulevard’s impact and ecosystem trends across regions, segments, and time
• Build a deep view of the consumer including demand patterns, frequency, basket, price sensitivity, and channel behavior
• Segment merchants by vertical, size, business model, and sophistication and define peer groups and outlier flags that guide comparisons
• Track service and retail trends, labor dynamics, utilization, cancellations, rebooking, and attach rates with cohort cuts, seasonality controls, and clear caveats
• Lead pricing and elasticity work including demand estimation, promo testing, and price optimization
• Publish a quarterly State of Self-Care, a monthly Industry Pulse, and weekly Data Bytes and deliver advertiser-ready insights with a methods page, asset kit, and channel plan
• Partner with Marketing, Brand, and PR on narratives, visuals, media briefs, and distribution and tailor insights by audience and channel
• Partner with Product and GTM to convert findings into decisions, experiments, and in-product benchmarks including PRDs, instrumentation asks, and success metrics
• Present executive-ready data stories, partner closely with Product, Marketing, BizOps, and Finance to align on tradeoffs, and drive decisions with explicit recommendations, owners, timelines, and ROI
• Uphold privacy with documented aggregation standards and disclosure controls including k-anon thresholds, dominance limits, rounding or noise, and pre-publication review gates

What you’ll need to thrive:

• 6+ years in analytics or insights within B2B SaaS, marketplaces, payments, or high-growth tech
• Advanced Snowflake SQL, proficient Python, and production experience with dbt including modular models, tests and CI, performance, and cost guardrails
• Proven record publishing executive-ready public reports with methods pages and media-ready charts and effective partnership with PR and social
• SaaS growth intuition with the ability to translate findings into opportunities, risks, and tradeoffs
• Proficiency with Looker, Sigma, Tableau, Power BI, or similar
• Strong editorial judgment for headlines and chart selection with clear, plain-language writing
• Working knowledge of privacy-preserving aggregation including k-anonymity, thresholds, noise, and disclosure control

How we’ll take care of you:

Your total budgeted cash compensation for this role is between $120,750 – $172,500 USD, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you – Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. 

• Take a break whenever you need with our flexible vacation day policy. 

• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 

• Family planning resources and specialized support programs. 

• Equity: get ahead on the ground floor and grow with Boulevard. 

• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.