Marketing Manager at May & Baker

May & Baker, Nigeria Plc was founded on September 4, 1944 as Nigeria’s first pharmaceutical company. It has its origin in England, the United Kingdom where in 1834, three chemists founded Grimwade, May & Pickett, a firm for manufacturing chemicals for pharmaceutical products. In 1839 Grimwade, May & Pickett transformed into May & Baker United Kingdom Limited following some changes in the ownership. May & Baker UK Limited transformed into a mega European conglomerate through a web of mergers and acquisitions over years. Consequently the name of the company has changed at different times and today, only the Nigerian offshoot is known by the original name.

In Nigeria the company started as May & Baker (West Africa) Limited at 17A Tinubu Street, Lagos in 1944, a trading outpost to serve the West Coast of Africa. The company relocated to its present site at Ikeja, Lagos state during the Nigerian civil war. In 1976, it built its factory at Ikeja where it began local manufacturing of pharmaceuticals. That same year it changed from May & Baker (West Africa) Limited to May & Baker Nigeria Limited

In 1979, following the indigenisation decree which required that foreign interests in companies operating in Nigeria be of a minority nature, May & Baker, United Kingdom relinquished 60 per cent of its equity holding in May & Baker Nigeria to Nigerians while retaining 40 per cent. The company’s name was changed to Embechem Nigeria Limited but this was dropped later and the name reverted to May & Baker Nigeria Limited.

May & Baker Nigeria Limited became a publicly quoted company following its listing by introduction on the Nigerian Stock Exchange on November 10, 1994 and became May & Baker Nigeria Plc.

For many years expatriates sent by the parent company managed May & Baker Nigeria but in 1997, the first indigenous Managing Director/Chief Executive Officer, Joseph Ikemefuna Odumodu, was appointed.

In 2002 the foreign partners decided to divest. However, represented by Aventis SA, France, they remained technical associates of May & Baker Nigeria Plc. Following the merger of Aventis and Sanofi, another French firm to form Sanofi Aventis in 2004, the technical relationship transferred between May & Baker Nigeria Plc and Sanofi-Aventis of France. But that relationship was renegotiated in 2005 to give May & Baker Nigeria, the leeway to have its own products.

The company thereby began an aggressive expansion and diversification programme since 2005 which has culminated in the creation of new businesses and subsidiaries. In 2005, Biovaccines, a local vaccine production subsidiary was set up in partnership with the Federal Government of Nigeria. In 2006, the company constructed a multi-billion naira food processing factory, constructed a local plant for the production of anti-retroviral drugs in Nigeria while the construction of a World Health Organization Standard Pharmaceutical production facility was constructed and commissioned on June 27, 2011Job Description

We are seeking a highly motivated and experienced Marketing Manager to join our pharmaceutical company.
As the Marketing Manager, you will report to the Head of Marketing and be responsible for developing and executing strategic marketing plans to drive brand awareness and maximize sales of our pharmaceutical products.
You will collaborate with cross-functional teams, including sales, and product development, to ensure effective implementation of marketing strategies.
This role requires a deep understanding of the pharmaceutical industry, excellent communication skills, and a proven track record of successful marketing campaigns.

Responsibilities

Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including product launches, brand awareness, and market expansion.
Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and incorporate findings into marketing strategies.
Collaborate with product development teams to provide market insights and contribute to the development of new pharmaceutical products.
Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, trade shows, conferences, and promotional activities.
Collaborate with the sales team to develop sales support materials, training programs, and promotional tools to enhance sales effectiveness.
Track and analyze marketing campaign performance, monitor market trends, and adjust marketing strategies as needed to achieve business objectives.
Establish and maintain relationships with key opinion leaders, healthcare professionals, and relevant industry stakeholders.
Stay up-to-date with industry developments, regulatory guidelines, and compliance requirements to ensure marketing activities adhere to legal and ethical standards.
Manage and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.

Requirements

B.Pharm (MBA is an advantage)
Minimum of eight (8) years of experience in marketing roles within the pharmaceutical, manufacturing or healthcare industry.
Proven track record of developing and implementing successful marketing strategies and campaigns.
In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape.
Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions.
Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts.
Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals.
Proficiency in marketing software and tools, as well as digital marketing platforms.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong attention to detail, organizational skills, and the ability to meet tight deadlines.

Benefits

Attractive & Competitive