Innovations Manager, Reserve at Diageo
Diageo is still a relatively young company – we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks – wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
About The Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands.
We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies.
Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.
Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
Role Responsibilities
Lead product Innovation: Lead the development of concepts, design & communications for new brand launches & brand extensions on existing brands basis consumer insights. Complete this through the GATE (approval) process, rallying the organization behind your vision. Work in partnership with the Supply Brand Change Managers and Commercialization Managers to develop and commercialize the product innovation.
Build purposeful winning Brands that are built in culture to win the hearts & minds of consumers. Inject your creative flair and strong judgement to evaluate brand communication and associated content; develop innovative & integrated launch campaigns.
Use insights to sell more: Leverage consumer and customer understanding to generate insights on consumer behaviour that successfully deliver innovations uptake and great commercial execution. Work closely with media and digital to ensure that launch strategies are advised by trends and big shifts that reflect consumer behaviour.
Deliver integrated execution: Write briefs that inspire internal and external partners to create breakthrough and radical ideas and that enable new launches to be established in culture, drive rapid awareness, trial and achieve fame on time and within budget.
Forge powerful partnerships: Develop productive and mutually exciting relationships with agencies, GBT, cross functional teams to enable the business to achieve set goals
Be entrepreneurial: Constantly seek new insights and make connections to identify and turn opportunities into reality.
Project management: Work on multiple projects/launches concurrently; this requires a high level of structure, difficulty, and self-discipline to ensure that launches take place on time
Demonstrate strong team leadership: Effectively influence & inspire the cross-functional project team to deliver the ambition by building strong relationships, holding tough conversations when needed. This requires expertise in inspiring the business to the opportunity that innovations present for future business.
Performance management: Build a strong understanding of the business and the relative commercial levers required to deliver the performance ambitions; measure and intervene to ensure all new launches deliver set critical metrics. Judgment-based timely escalation and course correction will be necessary to secure desired results.
Qualifications
Appropriate suitable tertiary qualification – degree / diploma
Suitable Post Graduate Qualification is desirable
Experience:
A minimum of 4-5 years’ experience in brand marketing (innovation experience advantageous).
