Marketing Executive (Product Marketer) at Elkris Foods

We are Elkris Bio Health Foods, a Nigeria-registered limited liability company – RC 1034137. We package, market and distribute Elkris SuperOat throughout Nigeria. That’s because Elkris SuperOat is produced and manufactured by our parent-company in the United Kingdom.

At the core of our ideology is the long term deep passion and mission to bring “health” to the Nigerian traditional diet. As the concept of ‘health awareness’ takes hold in Nigeria, we have noticed the rate at which people are turning away from our favourite traditional soup-dishes. And that’s because until now, the typical Nigerian traditional dish is rooted in
Soup portion; mostly laden with saturated oil
Carbohydrate formula such as eba, pounded yam, fufu, semo etc that are strongly rooted in high levels of starch.

But at Elkris, we don’t believe the right response is to take to imported fast foods as the alternative. Our national range of traditional dishes remains the best category of home cooked meals, if only they can be made safe and healthy. So we have decided to focus on just that – “how to render the delicious and colourful wide range of Nigerian soup-dishes safe and healthy.” Five years on, we have the magic formula – Elkris SuperOat. Elkris SuperOat is our flagship product.Unlike in the United Kingdom where Elkris is marketed through regular food distribution outlets; here in Nigeria Elkris SuperOat is marketed through an army of part-time Stockists and Agents scattered all over the country. Our stockists are first, consumers of Elkris SuperOat. So we thought; who better to stock, recommend, market and walk away with our handsome whole sale financial reward packages than the same army of full time housewives, unemployed job seekers, the middle class, upper class, hotels, restaurants, doctors, pharmacists, etc who have switched over to Elkris SuperOat? …Description

We are seeking a skilled and strategic Product Marketer to help us bring our innovative food products to market and drive customer adoption.
In this role, you will be responsible for developing and executing a cohesive marketing strategy that supports product launches, increases brand visibility, and drives revenue growth.
You'll collaborate closely with teams across product development, sales, and customer success to understand market trends and customer needs, and translate those insights into impactful marketing campaigns.
Your responsibilities will include crafting strong product messaging, positioning, and creating engaging content such as product demos, case studies, and video reviews that highlight the unique value of our offerings.
The ideal candidate has a solid background in product marketing, with proven experience in B2B marketing, excellent communication skills, and a passion for connecting products to the right audience.

Key Responsibilities

Develop and execute go-to-market strategies for new product launches, including messaging, positioning, and pricing.
Develop and implement marketing campaigns to promote Elkris products.
Plan and execute in-store activations, product demos, and promotional events.
Build relationships with retailers, distributors, and customers.
Conduct market research to identify customer needs, preferences, and pain points, and use insights to inform product development and marketing strategies that effectively communicates product value and benefits.
Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches.
Create compelling product content, including sales collateral, review video interviews .
Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for product differentiation and improvement.
Plan and execute targeted marketing campaigns to drive product awareness and adoption.
Measure and report on the effectiveness of marketing initiatives, using data to inform future strategies and tactics.

Requirements

OND / HND / Bachelor’s Degree in Marketing, Business Administration, or a related field.
1 – 3 years of relevant experience (FMCG or food industry preferred).
Strong communication and interpersonal skills.
Proficient in digital and social media marketing.
Ability to work independently and as part of a team.
Creativity, initiative, and attention to detail.
Knowledge of local market trends and customer behavior.
Knowledge of local markets/stores in Abuja.